Additional services
The software closes the file. We fill the pipeline.
Everything a loan officer needs around the back office: someone to process the file, a website that brings borrowers in, and the follow up that turns leads into applications. Take them one at a time, or inside a tier.
Loan processing · The core service
We process the file. You pay when it closes.
A dedicated processor works your loan inside LoanProGuru: documents, verifications, conditions and lender follow up, until clear to close. No processor on your payroll, no fee on a loan that never closes.
- Streamline and IRRRL
- On request
- Conventional, FHA, VA, USDA
- On request
- Non QM, bank statement, jumbo, DSCR
- On request
Per closed loan. VIP files get priority.
Grow the pipeline the software works on.
Each service can be bought on its own. Inside Standard or VIP most of them are already included.
-
Loan officer website
Your own site, on your domain
Fast, branded, with the borrower application built in. Leads land straight in your pipeline.
from $1,450 one time
Included in StandardVIP
-
Lead generation ads
Borrowers who are shopping now
We run and manage your ad campaigns and landing pages. Ad spend is billed at cost, zero markup, and you own every account.
$690 per month
Included in VIP
-
CRM setup
Every lead in one place
Contacts, stages and reminders set up for how a loan officer actually works, connected to your pipeline.
$1,450 one time
Included in StandardVIP
-
Lead nurturing
Follow up that never forgets
Email and text sequences for new leads, pre approvals gone quiet and past clients, with consent recorded.
$690 one time
Included in StandardVIP
-
AI chatbot
Answers your site visitors at night
Knows your programs and your process, collects the lead, and books the call.
$950 plus $290 per month
Included in StandardVIP
-
AI voice agent
Every call answered
Picks up when you cannot, answers common questions, qualifies the caller and books the appointment.
$1,900 plus $290 per month
Included in VIP
-
Past client reactivation
Money sitting in your old contacts
We work through your old database to find the refinances and repeat buyers already in it.
$497 one time
Credited to any tier
-
Custom apps and integrations
Built around your workflow
A calculator, a partner portal, a connection to your LOS or pricing engine. Scoped with you first.
from $3,900 one time
Any tier
Compare the tiers
Basic, Standard or VIP.
| Basic | Standard Most chosen | VIP | |
|---|---|---|---|
| Borrower portal, intake, pipeline, MISMO 3.4 | Included | Included | Included |
| Loan officer website | Add on | Included | Included |
| CRM and lead nurturing | Add on | Included | Included |
| AI chatbot | Add on | Included | Included |
| AI voice agent | Add on | Add on | Included |
| Lead generation ads | Add on | Add on | Included |
| Loan processing per file | Available | Available | Priority |
| Loan officers included | 5 | 5 | 10 |
| Monthly | $490 | $890 | $1,690 |
| Setup, splittable in 3 | $3,900 | $5,900 | $7,900 |
-
Basic
- Borrower portal, intake, pipeline, MISMO 3.4
- Included
- Loan officer website
- Add on
- CRM and lead nurturing
- Add on
- AI chatbot
- Add on
- AI voice agent
- Add on
- Lead generation ads
- Add on
- Loan processing per file
- Available
- Loan officers included
- 5
- Monthly
- $490
- Setup, splittable in 3
- $3,900
-
Standard Most chosen
- Borrower portal, intake, pipeline, MISMO 3.4
- Included
- Loan officer website
- Included
- CRM and lead nurturing
- Included
- AI chatbot
- Included
- AI voice agent
- Add on
- Lead generation ads
- Add on
- Loan processing per file
- Available
- Loan officers included
- 5
- Monthly
- $890
- Setup, splittable in 3
- $5,900
-
VIP
- Borrower portal, intake, pipeline, MISMO 3.4
- Included
- Loan officer website
- Included
- CRM and lead nurturing
- Included
- AI chatbot
- Included
- AI voice agent
- Included
- Lead generation ads
- Included
- Loan processing per file
- Priority
- Loan officers included
- 10
- Monthly
- $1,690
- Setup, splittable in 3
- $7,900
Not sure which one